The Whisky Ambassador program is the globally accredited Scotch Whisky training course.
Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills, and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.
By providing staff with this expertise, the customer experience is enhanced, ultimately leading to an increase in sales revenue.
Course objective:
The candidate will:
Understand why Whisky is unique, and the production areas in Scotland.
Be able to provide appropriate service for Whiskies.
Gain knowledge and skills to confidently recommend, sell and up-sell Whiskies.